Below is an ISSUU document, containing my final boards for DBA:
Evaluation
By far one of the most challenging briefs of the year. The
simple reason behind this is that there was no defined audience. Branding the
North as a second capital should appeal to the whole of the UK. This meant that
there were no assumptions that could be made for age, sex, social class or
anything. As a group, I think we worked
well as a whole. I felt like I took the lead on a lot of decisions, but this is
down to being in a group with people who felt unsure of their ideas. This
system worked well, as it meant we always had a direction to go in.
Initially, we struggled to come up with a unique concept,
and spent days and days attempting to create something that wasn’t too
ambiguous and did not fit into a cliché. I’m glad we did not settle, as
presenting out concept to DBA was made much easier.
It was great to work on this live brief from DBA, and the
pressure of winning an internship with one of DBA’s studio’s was a great
incentive. Presenting to the designers was scary at first, but after breaking
the ice, explaining our ideas was easy. It was really good to hear such
positive feedback on my input to the group project by the industry
professionals, and great to have such positive feedback overall as a group.
