OUGD603: Brief 13 — Something More: Defined Brand Collateral

What Does 'Open' Need As Part Of The Brand Identity

Externally — Branding For The Customer

Promotional Material: 
- Adshell Ads
- Leaflets
- Stickers

Bar Collateral: 
- Glasses
- Napkins
- Cutlery
- Plates
-Bowls
- Menus
- Receipts
- Toothpicks?
- Matches?


The Library
- Stamps
- Receipts
- Wayfinding

Interior Design:
- Colour Scheme
- Chairs
- Tables
- Layout
- Flooring 
- Walls
- Sofas
- Neon signage

Digital Presence
- App - Renewing books 
- Website - Contact, About, Menu, Photos
- An app for ordering food and books. 


Internally — Branding For The Workers
- Bar uniform
- Business Cards
- Letterhead
- Mailshots