Features
I evaluated Madison, in order to explain what it's selling points are:
- The inspiration - Display type used in New York, 1960's advertising. Madison is made for more of a body copy use. It still uses the same tight kerning, but with larger ascenders and descenders to increase readability.
- Low contrast allowing readability and small scale.
- Regular & Bold
- Supportive of Basic Latin, Western European, Central European, South Eastern European, Afrikaans & Pinyin.
- Kerning Pairs
- Ink Traps for improved printing.
- Ligatures for practical use and artist flair.
- Numerals, fractions, nominators, denominators and a basic mathematic set.
- A full set of punctuation.
- Unique marks such as the asterism, interrobang and the irony mark.
Phrases
With Madison being based around a New York street, I wanted to list some options for displaying the type....
I came up with a research method, derived from a talk I went to by a studio from Berlin, who were visiting Huddersfield to do a talk on their new book.
I came up with a research method, derived from a talk I went to by a studio from Berlin, who were visiting Huddersfield to do a talk on their new book.
NEUBAU — 5 Years In The Forest
In summary:
Neubau used their logotype, placed over a map of Berlin to find 'street trees' to photograph and catalogue. The points were made from anchors on the typeface, and then the longitude and latitude were noted.
I have decided to use this research method with my typeface, using the anchor points of the name (Madison in Bold) to find addresses. I intend on using these addresses in the Type Specimen.
I feel this is a really interesting way of working, and will give me quite random results. It also means I avoid using cliches such as "The Empire State Building".
I used the centre of Madison Avenue as my centre point, with all the letters based around it.
