Below is an ISSUU document, containing my final boards for Something More:
When informed that I was going to be branding a library, my
mind completely locked up. Being such a boring and lifeless place, initially I
saw this as a brief I was going to hate and produce an outcome that reflected
my dislike of the brief.
All that was needed was a different approach. This brief
made me reconsider how a library could work internally, as oppose to just the
aesthetic and obvious branded collateral. By contrasting the library with
something so different (a bar / restaurant), it opened up possibilities that
would not be available before. It made me consider how both could be used hand
in hand, such as loyalty cards that encouraged returning books on time, with
drink and food bonuses.
Taking inspiration from neon signage gave a refreshing
aesthetic that would be very uncommon in a library. Creating the iconography
and signage for this also taught me more about working with image, creating
softer and consistent curves. Being able
to use type software also helped me edit an existing font to use (Las Enter
Revised).
