Today we had crits on our current working projects. I was also lucky enough to have Amber sitting in on the meeting, so I also received feedback form her.
The work I wanted to show was:
- Welsh & Jefferies (Brief 17)
- Self Promotion
- Stack Magazine (Brief 18)
1. Which do you prefer - The original form or something connecting all three letterforms?
- The original form is much less fussy.
- There does not seems to be a good way of connecting the W to the ampersand.
- The connection of the ampersand to the J is smooth, but does it pair them together and separate the W? It does at large scale slightly, but at a smaller size (where it will be used) this is not obvious.
2. Branded collateral I could consider? (apart from business stationary)
- Tools of the trade - tape measure, scissors etc. Research into this.
- Wax seal?
- Embossing stamp?
3. Colour scheme options?
- Darker, rich colours.
Other comments:
- The below stamp could work well as part of the brand too. Try more options out.
- The secondary logo below could be too lavish. Maybe use something more simplified / reduced the weight or serif size? Try another version of Caslon?
1. With or without ea /te ligatures?
- With.
2. As a surname hyphenated or not hyphenated?
- Non hyphenated, people may think of it as a double barrel name.
3. Which business card option?
First option.
1. Which display typeface is more suitable / individual?
The second option is much more eye catching.
2. Which body copy typeface is more suitable / readable?
The body copy typeface in the second is much more readable.
