Below is an ISSUU document with the developed ideas. They wanted me to test other variations but using ITC Caslon in bold instead of black.
Feedback
- Really like the refined version with the connecting 'and sign'.
- The other variations are too fussy and could be confusing.
- The stamp idea could work well, needs developing.
- Come up with more ideas for the logo with the full name, try it lighter or other versions of 'ITC Caslon'.
- Think about colours and what could be branded.
OUGD603: Brief 17 — Welsh & Jefferies - Developed Ideas
