Final Crit — 8th Dec
Chosen idea:
OPEN
— Books Opening
— Inviting
— A sense of community
— Completely reinventing the library into a much more casual, not 'council' environment.
Why not hot food?
Bringing a retail experience.
The combination of food and reading.
Can be relevant to location.
PDF's for the next Crit.
— Consider the books that would be available.
Dalziel & Pow - Argos Digital Concept
Defining The Brand
Open is....
- The first ever bar / library.
- A retail experience, combined with the benefits of the access to a large amount of free reading materials.
- A relaxing environment for heavy or light reading.
- An archive for a refined selection of publications, independent magazines and zines.
- Sectioned for different users. The bar itself is an area for socialising, whilst specific rooms are for reading and silence (apart from quiet, selected music).
- Trusting. Members can eat or drink whilst using books. At membership stage, a £15 deposit is taken, just incase an accident happens with the book. This also has to be paid again before the member can take out books again.
- Has a menu with 'books of the week', indie mags of the week' and 'zine of the week'. A menu will also be provided for the books.
- The first ever bar / library.
- A retail experience, combined with the benefits of the access to a large amount of free reading materials.
- A relaxing environment for heavy or light reading.
- An archive for a refined selection of publications, independent magazines and zines.
- Sectioned for different users. The bar itself is an area for socialising, whilst specific rooms are for reading and silence (apart from quiet, selected music).
- Trusting. Members can eat or drink whilst using books. At membership stage, a £15 deposit is taken, just incase an accident happens with the book. This also has to be paid again before the member can take out books again.
- Has a menu with 'books of the week', indie mags of the week' and 'zine of the week'. A menu will also be provided for the books.
