Below is an ISSUU document, containing my final boards for 'The Faculty':





                                                                                                                                                             

Evaluation

With this brief being live, one obviously strength was working with a client. Sam was also a complete stranger, which I find is actually easier than working with someone you already know. As a client, he was very easy to work with, as he put together a substantial brief with enough detail to work with. As the project progressed,  it became clear exactly the type of logotype Sam wanted, which really helped with the design process.

With my new found love and close eye for typefaces, it was fun to create a custom logo form. Creating typefaces has also taught me to work out better spacing between letters, which obviously helps with a logotype.

Seeing the final product used as part of the club nights was also really rewarding. Obviously a lot of the time with client work it’s used without you seeing, but I love the fact that I can watch videos on YouTube of people having fun whilst my logo is used in the background. This has also further reinforced that I want to be a graphic designer.

I received the following message from the client, asking for promotional cards:

Hi Joe, we've had great feedback on the logo, love it mate!

We need some promotional cards designed, don't worry about the dates or location, just put anything for now. None of the DJ's have any decent photos of them, so we've been in contact with a digital collage artist called Alexander Rossa, who has sent us these photos you could use. 

We love the idea of showing glitches and pixels somehow, obviously with all the Dj's playing minimal electronic music. We really need these quick as mate, I trust whatever you do! 

Cheers! 

                                                                                                                                                                    

With literally a day to produce the promotional cards (for whatever reason), below is the result: 

                                                                                                                                                                    

Tickets

Even though the client did not need tickets, I was interesting to see what could be produced, with a quick test below: 

Mockups: 

Below is the Issuu document of my boards for The Faculty, as part of interim submission. Final boards will be made closer to the time of submission. 

One of the key things to consider with 'The Faculty' logotype is an industrial / urban aesthetic. 

I researched into way finding used in places like carparks, garages, etc. for some inspiration. 

My client got back to me, telling me that the first set was up. I took a few screenshots for my final boards:

Link to Set

screenshots of progress on glyphs

I was approached by Sam Horbye, a DJ interested in the creation of a a Youtube channel, to promote up and coming DJ's. 

Brief

Below is the brief that Sam sent me. 

Hi Joe,

So further to our phone conversation, I'll give you the brief on what The Faculty is about and the image etc we are going for.

The Faculty is a platform for which talented, up and coming DJ's can showcase their work on the rest of the youtube world. Currently, the Boiler Room has simply gotten too big and is no longer accessible to younger DJ's who already have a following and have played at festivals but need that step up.

The Faculty invites circa 100-200 people to a venue, no phones, no cameras just them and the DJ's at hand. We plan to tour the UK going to Newcastle, Bristol and Manchester to bring young talent together and Leeds is definitely on the cards. Ultimately, we hope to rival the Boiler Room in that there are plenty of up and coming hidden talent in various countries just waiting to be discovered.

The Faculty will showcase a variety of genres of music, techno, house, progressive house and disco etc. But we are keen to keep the 'underground' image going.

We will not be showcasing chart toppers etc. So the colours we are looking for are probably just black and white. Nothing confusing. Simplicity really is at the heart of this.

Hope this helps.....

Sam

                                                                                                                                             

Initial Logotypes

Below you can see the initial ideas I sent to Sam. The logotypes are quite varied, as I wanted to get Sam to narrow down exactly what he wanted. The boxed 3 ideas are the 3 he wanted me to take further. 

A quick mockup I also sent Sam to help him picture it's use: 

                                                                                                                                             

Second Stages

Sam wanted to view my further ideas on a black background. He also wanted to see more lowercase ideas. Another request was to view the separate words in boxes, which I showed systematically. 

I didn't think this aesthetic worked, and emphasised that it wasn't original. It reminded me of the Youtube logo, which obviously meant the logotype couldn't work on Youtube!

We also decided on the third row as the preferred logotype typeface. Sam wanted the logotype to reflect an industrial aesthetic, which I thought worked perfectly with the chosen option. 

                                                                                                                                             

Third Stage

Sam liked the idea of the box, and so I worked with it as a stroke. I also made some fine tweaks, like kerning the letter appropriately and joining certain characters that were close as ligatures. 

Sam liked the borrow two options, which he wanted me tweak slightly. 

                                                                                                                                             

Fourth Stage

I showed Sam a selection of box options, and he chose the bottom left option. 

                                                                                                                                             

Final Designs

Sam requested the logo for a profile picture use, as well as two options for Facebook cover photos. He still wanted the logo as white on a simple black background. 

                                                                                                                                             

Final Document